AI marketerPromo plans, measured on margin.

It answers for the extra margin promotions bring, compared with control stores. It drafts the promo plan and the price-tag task that goes with it, markdowns, bundles, and win-back messages for customers who agreed to hear from you. A person sends those messages. On prices it only advises.

Answers for

Extra promo margin vs control stores

Guardrails

Gross margin

Sales at full price

Promoted items in stock

Starts as

L1 · Advises

How a promo plan comes together.

Each plan is judged on the margin it brings as well as the units it sells.

Reads the week ahead

It reads the weekly promo shortlist, upcoming events, and stock that is slow or close to expiry.

Drafts the plan

It drafts the promo plan with its price-tag task. If a promoted item needs more stock, it tells the AI supply employee.

Reads the result

After the promotion, it compares promo margin in its stores with the control stores that ran without it.

How it gets more authority.

  1. L0

    Observes

    Works in the background and shows nothing yet.

  2. L1

    Advises

    Proposes and gives its reasons. A person decides and acts.

  3. L2

    Prepares

    Prepares a draft, such as an order, a promo plan or a store task. A person approves it and enters it.

  4. L3

    Executes after confirmation

    After one confirmation from a person, the document goes into your ERP.

    Opens after 4 weeks of drafts with few corrections and a passed exam on a retail simulator. Needs e:corg 2.0 as your ERP.

  5. L4

    Executes within limits

    Works inside a budget and rules you set. Anything outside them comes back to you.

    Needs the same exam and a budget you set.

Levels are set for each type of action, so one employee can prepare store orders while it only advises on vendor orders. Only the owner or COO raises a level, one step at a time. After three guardrail breaches in a row the level drops by one automatically, and stale data puts an employee back to advising.

What it drafts, and what stays advice.

At every level, prices and bundles are advice only, and it sends nothing itself.

Promotions

The weekly shortlist and upcoming events, drafted as a plan with its price-tag task.

Advises, then prepares the plan for your approval.

Markdowns and clearance

A markdown task for the store on expiring and slow-moving stock.

Advises, then prepares the task.

Price decisions

Promo prices below cost.

Always advice. A person sets prices.

Bundles

Items your customers buy together. Needs receipts with line items.

Always advice.

Customer campaigns

Win-back drafts, only for customers who gave consent.

A person reviews and sends them.

Reputation

Review rating and low reviews.

Always advice.

Delivery platforms

Platform sales and fees.

Always advice.

What it never sends or changes.

These hold whatever level you give it.

  • It does not raise promo margin at the cost of overall gross margin, full-price sales or stock on promoted items.

  • It does not change prices or send campaigns.

  • It drafts campaigns only for customers with a recorded marketing consent for that channel.

Questions about AI employees

No. It drafts win-back campaigns for customers who agreed to hear from you on that channel, and a person reviews and sends them. Without consent records it drafts nothing and says why.

Against control stores that did not run it. The extra margin is the gap between the stores that ran the promotion and those that did not.

No. On prices it only advises, and a person sets them.

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