Loyalty & Campaigns
Loyalty built into operations, not bolted on.
Same platform where your revenue and margin live. No separate loyalty SaaS — one data model, one cockpit.
Loyalty program · live overview
Loyalty members
12,480
Active 30d
4,210
Repeat rate
34%
12-month LTV
€ 312
Churn risk
1,840
Avg balance
930 pts
01 / 06
Customer Segments
Champions, Loyal, Regular, New, At Risk — calculated from RFM logic on your transaction data. Each segment shows % of customers and % of revenue, so you know where value actually lives.
% of customers · % of revenue
Loyalty tiers · active members
02 / 06
Visit Frequency
How often customers come back, bucketed by visit count over the last 30 days. The shape tells you whether you have a habit forming or a one-off traffic problem — before it shows up in revenue.
Most customers visit 1-2× — the loyal top drives repeat revenue.
03 / 06
Loyalty Tiers
Bronze / Silver / Gold / Platinum out of the box. Configure thresholds, point multipliers, reward types, and expiry rules per tier. Tier progression and balance tracked automatically.
04 / 06
Cohort Retention
See exactly where repeat-visit drop-off happens — by acquisition week. W0–W4 retention rates show which cohorts are healthy and which are aging into At Risk before your segment view catches them.
W0 = acquisition week · W4 = 4 weeks later
05 / 06
Top Members
Your highest-value members ranked by points balance and lifetime contribution. Know exactly who to protect, reward, and build the program around — not just an anonymous member count.
Elena Marchetti
Gold
4,849 pts
6,465 lifetime
Andreas Keller
Gold
4,590 pts
6,120 lifetime
Sofia Almeida
Gold
4,007 pts
5,343 lifetime
Luca Bianchi
Silver
3,741 pts
4,988 lifetime
Marta Nowak
Silver
3,400 pts
4,534 lifetime
06 / 06
Campaigns Engine + AI Advisor
Create campaigns: discount %, bonus points, free item. Target any segment. Set budget cap and duration. The AI Advisor monitors segment drift and suggests campaigns with the right margin headroom — one-click to apply.
Target segment
Offer type
At Risk segment is losing momentum — avg. visits dropped from 3.1 to 1.8/month.
Suggested: 2× points · 2 weeks. Estimated cost: 1.2% margin headroom. Expected recovery: 34% reactivation within 14 days.
FAQ Loializare
Întrebări pe care buyerii le pun înainte să evalueze modulul.
Next step
See it on your own customer data.
We connect to your POS or ERP, run the first segment breakdown on your actual customer base, and show you which segment to target first — in 20 minutes.